48 LinkedIn Recommendations: What They Actually Say About How I Work
Over the years, 48 people took the time to write a recommendation on my LinkedIn profile: Sacrebleu Marketing clients, managers and colleagues at Hilti, Kärcher and Yooz. I won’t tell you they like me. I’ll show you what they describe, because that’s exactly what you get when we work together.
Why LinkedIn recommendations rather than testimonials
A testimonial on a website is something the company chose to publish. A LinkedIn recommendation is signed, dated, public, and tied to the profile of the person who wrote it. You can click their name and check who they are. That’s why I started there: you don’t have to take my word for it.
I reread all 48 and grouped them by what comes up most often. Four themes stand out.
1. Making complex things simple
It comes up from people who don’t know each other, in three different languages.
“She cuts through complexity to identify the leverage points that actually drive results.”
Michelle Miller, Senior Content Strategist
“A notable ability to understand complex technical concepts and turn them into clear, useful information for customers.”
Mauro Di Masso, partner developer at Yooz (translated from Spanish)
For you: your offer gets explained in your customers’ words, not your jargon.
In practice, before writing a page, an email or an ad, we agree on one sentence: what you do, for whom, and why it beats the alternative. If that sentence doesn’t hold, nothing that follows will work.
2. Starting from the voice of the customer
“She actually listens to customers and turns their feedback into real action.”
Bilel Hachaichi, Implementation Team Manager
“She goes above and beyond to give a Voice to the Customer and brings feedback back to the product teams.”
Mariëlle Wasterval, Product Education Team Leader
For you: we start with what your best customers say, not what you think they want to hear.
In practice: reading reviews, support emails and sales notes, or simply calling three customers. The words they use become your headlines, your email subject lines and your ad hooks.
3. Results you can measure
“She doubled our followers, gained an engaging audience.”
Miranda Andrews, Jo’s Famous Pizza
“Multiple upsell email campaigns that drove additional revenue opportunities for the NORAM business.”
Michael Newman, her manager at Yooz
“Good at effectively working within ad budgets… measuring & scaling ROI.”
Anil Rodrigues, media partner of Kärcher Canada
For you: every action has a metric, and we look at the numbers together.
I’d rather track a few metrics every month than build a 40-line dashboard nobody reads. For a lead generation system, it usually comes down to three questions: how many contacts come in, how many become meetings, how many become customers.
4. Making marketing accessible to business owners
This is what my clients, freelancers and small businesses, say.
“She made marketing accessible for the beginner I am.”
Karen Groc, client (translated from French)
“Allergic to digital and Instagram, this training gave me a way in.”
Flore Crepin, client (translated from French)
“I appreciated the time she took to guide me through all online platforms step-by-step.”
Cheryl Smith, Cheryl Smith Bookkeeping LLC
“Tailored advice that’s easy to put into action.”
Lucie Barbarin, client (translated from French)
For you: you leave with a system you understand and can run yourself, not a dependency.
My goal is for you to run the system without me. I document what we set up and explain what to keep an eye on.
What these recommendations don’t say
A recommendation is, by nature, written by someone who was happy. It doesn’t replace a first conversation to see whether we’re a good fit. I’m not the right person if you want someone to post on your behalf without understanding your business, or if you want results without measuring anything. If you want a clear system that you understand and whose numbers you follow, we should get along well. And you can read all 48 recommendations in full on my LinkedIn profile.
What it means in practice
Large companies taught me rigor: positioning, launches, measurement. The business owners I coach taught me to make that rigor usable with little time and little budget. That mix is what I bring to every Sacrebleu engagement.
The easiest place to start is the free guide The Leads Machine. Or let’s talk directly: book 30 minutes with me.
About the author
Sonia Barbier is the founder of Sacrebleu Marketing and brings 20 years of international experience in B2B, SaaS and product marketing. She helps B2B companies turn their content into a driver of acquisition, nurturing and conversion.