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Optimize your Sales with a Digital Marketing Strategy

Whether you are a brand new company or you already are running your business for years, it’s never too early or too late to build a Digital Marketing Strategy.

What’s a Digital Marketing Strategy? It is part of your Marketing Strategy that utilizes internet and online based digital technologies to promote your products and services.

With the pandemic, the habit of online purchases and consultation before purchasing increased 80%! It’s time to make sure that your strategy is ready for that twist.

1.

Goals and Objective

 

With your business ambition and vision, we will define what your goal is. Whether you want to mark your presence in the neighboring state or rank higher in the Search Engine Results Page? The end objective can be determined by your current business standards and how you want it to be in the long run.

2.

Identify “your” customers

 

One of the vital things to be contemplated during any digital marketing strategy is that you need to identify your customers. See, if you do not know who you are marketing to, what is the point of discussing a “great strategy?”Isn’t it? With the available digital channels, you sure can REACH people, but the question is WHICH people? Identifying the target audience is key to start understand where to trigger your actions. Google Analytics can help you determine such factors and whom you should actually target.

3.

Competitor Research

 

It is essential to get the current online landscape in terms of competitiveness. Analyze what the competitors are doing. It could help you in discovering the areas you need to hone up. Create a spreadsheet and note their every single activity on every single channel. With the help of SEO services companies and tools, you can discover the keywords which are driving the high volume of traffic to their site.

Note: You are studying your competitor’s way of marketing not duplicating their strategy.

4.

Search Engine Optimization

 

Search Engine Optimization (SEO) is a component of Search Engine Marketing. SEO’s ultimate aim is to increase the number of visitors to your website. It includes on-page and off-page optimization that helps in maximizing the visitor count and keeping up activity on your website (with a blog for example).

5.

Social Media Optimization

 

Social Media Optimization (SMO) is a form of internet marketing that includes composing and sharing content on social media channels or networks. The primary activities involve in SMM are posting any kind of media such as text, image, videos, memes, and updates that drive user engagement. Social Media Marketing is mostly executed on Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Clubhouse…

6.

Email Marketing

 

Email Marketing is still one of the effective ways of sending a commercial message for a group of people that have been targeted to receive it. As a matter of fact, 72% of people still prefer email communication instead of chat. Besides email marketing, you can also integrate the best live chat software into your website to convert visitors into business clients.

7.

Content Marketing

 

Content Marketing is a form of marketing that primarily focused on creating, publishing, and distributing content for the target audience through online medium. It is implemented to increase brand awareness and credibility through constant blogging, press releases, guest blogging, webinars, ebooks, articles etcetera.

8.

Measure Results

 

You need to get an idea of the outcome, what went wrong, what had hit the bull’s eye, which channel generated the productive outcome, which medium betrayed, and everything that defines your strategy. All you should do is keep on exploring, experiment, and executing your conventions.

9.

Adjusting

 

Measuring the results of your actions is only useful if you take decisions based on it. Adjusting your strategy is key to optimize your success.

 

I have been successfully planning Digital Marketing Strategies for the last 4 years and I am ready to help you implement yours and start generating more leads with your Online tools!

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